Fans and sponsors can virtually experience the Toyota Center

Skyway Interactive, which transports fans and athletes to athletic venues through its virtual tours, announced the launch of the Houston Rockets virtual tour for the Toyota Center. The tour features a fully immersive showcase of the entire arena that highlights every seating section, private suite, party room, premium space, restaurant, concourse, and even a bird’s-eye view above the arena.

Skyway Interactive began the project for the Houston Rockets in October by collecting hundreds of 360-degree images throughout the facility. While many venues utilize computer-generated 3D renderings, Skyway Interactive uses actual 360-degree images to offer a true-to-life virtual experience.

“This is certainly our largest and most comprehensive virtual tour yet,” said Jake Donahue, founder of Skyway Interactive. “I love that we can offer the real view from seats all over the arena instead of the sterile renderings you see elsewhere. The view you see online is the view you’ll get in person.”

The Rockets will be able to capture their own 360-degree images to update the tour as needed, as Skyway Interactive left behind a 360-degree camera for this purpose. Any time a space is updated or rebranded, the Rockets can quickly capture the space and upload new shots immediately. The virtual tour is featured throughout the websites of the Houston Rockets and the Toyota Center.

While this is the largest tour yet, Skyway Interactive has produced more than 100 virtual tours across the professional and collegiate sports landscape. Other clients include the Boston Red Sox, Denver Broncos, Arizona Cardinals, Philadelphia Union, plus dozens of the top programs across the NCAA.